The Co-operative to review agency roster
The Co-operative Group is understood to be reviewing its advertising and media accounts in a move that will put a number of agencies on alert.
Media Week reports that the Manchester-based company has instigated a review and is in discussions with its lead ad agency TBWA\Manchester and its media buyer Rocket.
Any such review would have a wide-ranging impact given that there are 14 agencies on the Co-op's 'creative support' roster.
The following agencies were appointed alongside TBWA when the firm last reviewed its agency arrangements in January 2010.
SUPPORT CREATIVE: Refinery, Delineo, Dinosaur, GHMC (Bristol)
DIRECT MARKETING: TDA LLP (Cheltenham), Refinery
BRAND IDENTITY: The Chase
DIGITAL DESIGN: Amaze, Rapp (Edinburgh)
ARTWORK/PRODUCTION: APS, Papyrus, Fresh Create, Artwork Express