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Urban River creates branding for military music festival

Newcastle agency Urban River has created the brand identity for Greenzone Festival, a new music event for servicemen and women.

The festival, billed as the first event of its kind in the UK, takes place in Loughborough between 29 June and 1 July. The new logo and bespoke illustrations are now being used on its website, social media pages and marketing materials as organisers prepare to sell tickets.

"We developed a complete design which is modern and stylish without being too cheesy," Urban River said.