18 January 2012 - 9:24am | posted by | 0 comments

First Glasgow installs QR codes at bus stops

First Glasgow installs QR codes at bus stopsFirst Glasgow installs QR codes at bus stops

First Glasgow is now displaying QR codes at bus stops to help customers access its website on the move to find out about bus service updates, timetables, news and initiatives.

Alex Shearer, commercial director of First Glasgow, said: "Displaying QR codes in bus stops is our latest initiative to improve our service offering to customers.

"Increasingly our customers are using smart phones to access service updates and timetable information online. Displaying a QR code next to our timetable information at bus stops makes that process quicker and easier."

First expects that the use of QR codes will help increase the number of visitors to the mobile site from 325,000 visits per month to around 400,000 in the medium to long term.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...