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68% now use Twitter from their smartphone

Research by out of home lifestyle and environments agency Kinetic Worldwide has found that in December 2011, 68% used Twitter from their smartphones, up from 52% in October.

The report found that the level of consumers using LinkedIn on their smartphones doubled to 32%, while the Facebook level dropped by 1%.

Kinetic Worldwide found that 53% of UK consumers own a smartphone, while 15% have said they are likely to by one in the future. The agency also found that 13% of British adults now own a tablet computer, with 24% planning to invest in one soon.

Nick Mawditt, global director of insight and marketing at Kinetic Worldwide, said: “We are seeing a correlation between increases in smartphone ownership and changes in people’s relationship with a growing range of mobile technologies and uses.

“As we near a point where the vast majority of consumers own a smartphone or tablet, UK consumers increasing expect to access entertainment or information and make online purchases influenced by what they see while they are out and about.”

Perhaps linked to the growth in smartphone and tablet ownership, awareness of emerging mobile technologies was also found to have increased, with 61% of consumers say they are aware of location-based mobile services – up from 51% in October.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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