Global marketing technology and solutions provider Upstream has appointed Richard Marshall as vice president of technology and engineering.
Marshall, who joins from Reed Exhibitions where he held the position of global mobile product manager, will spearhead the growth of next-generation marketing solutions.
He said: “Marketing opportunities in the mobile and digital sectors have yet to be fully exploited, so there is no better time to get involved. Upstream is a leader in its field, offering customers uniquely intelligent, tailored and scalable solutions that actually drive response and revenues. I’m delighted to be joining and, with my experience as an inventor of software technology, I look forward to adding value to Upstream’s already strong product portfolio and technology team. I especially look forward to increasing the economic benefit of digital media campaigns with simple, elegant engineering.”
Alex Vratskides, CEO of Upstream, added: “We’re very pleased to welcome Richard to the team, given his expertise and proven excellence in creating new technology and bringing it successfully to market.
“We’re continually researching product and service innovations to deliver our clients’ marketing campaigns and Richard’s technical expertise and senior industry insight will help us deliver the most cutting-edge solutions for our customers.”