Ad of the Day: Lurpak - Lightest

Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the colours and hues normally used to advertise butters and spreads and there are moments when the food doesn't look that appetising. Nonetheless, the overall effect is mesmeric and it's a big thumbs-up from us.

Agency: Wieden + Kennedy