17 January 2012 - 2:16pm | posted by | 1 comment

Ad of the Day: Lurpak - Lightest

Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the colours and hues normally used to advertise butters and spreads and there are moments when the food doesn't look that appetising. Nonetheless, the overall effect is mesmeric and it's a big thumbs-up from us.

Agency: Wieden + Kennedy
Creative Team: Dan Norris / Ray Shaughnessy TV Producer: Anna Smith Film Prod Co: Blink
Director: Dougal Wilson
Producer: Ben Link
Production Designer: Andy Kelly
Production Manager: Stephen Keith-Roach
Post-Prod House: MPC
Editing House: Final Cut
Editor: Joe Guest
Audio House: Wave

Comments

24 Jan 2012 - 13:46
TheWalkerTouch's picture

This is a great choice. Well done to all involved!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...