Ad of the Day: Lurpak - Lightest

Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the colours and hues normally used to advertise butters and spreads and there are moments when the food doesn't look that appetising. Nonetheless, the overall effect is mesmeric and it's a big thumbs-up from us.

Agency: Wieden + Kennedy

Creative Team: Dan Norris / Ray Shaughnessy TV Producer: Anna Smith Film Prod Co: Blink

Director: Dougal Wilson

Producer: Ben Link

Production Designer: Andy Kelly

Production Manager: Stephen Keith-Roach

Post-Prod House: MPC

Editing House: Final Cut

Editor: Joe Guest

Audio House: Wave

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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