Commercial horseracing organisation The Jockey Club is aiming to grow its online presence with a new website and online campaign.
The campaign, developed by Loaf Creative, will aim to raise awareness of the online presence and develop connections with existing and new audiences.
The site itself was recently designed by Haymarket Network.
The first wave will involve Facebook activity, in driving ‘Like’ pages that will allow fans to gain access to more information around events, racecourses and competitions, while also allowing its audience to watch replays of races and other video content.
A gallery of images has also been added to the Facebook page, streaming the images from the Jockey Club website, while a tickets page where fans can book tickets for all 14 racecourses has also been created.