16 January 2012 - 3:23pm | posted by | 0 comments

New website and online campaign for The Jockey Club

New website and online campaign for The Jockey ClubNew website and online campaign for The Jockey Club

Commercial horseracing organisation The Jockey Club is aiming to grow its online presence with a new website and online campaign.

The campaign, developed by Loaf Creative, will aim to raise awareness of the online presence and develop connections with existing and new audiences.
The site itself was recently designed by Haymarket Network.

The first wave will involve Facebook activity, in driving ‘Like’ pages that will allow fans to gain access to more information around events, racecourses and competitions, while also allowing its audience to watch replays of races and other video content.

A gallery of images has also been added to the Facebook page, streaming the images from the Jockey Club website, while a tickets page where fans can book tickets for all 14 racecourses has also been created.

Loaf Creative

Lancashire

We are an independent creative agency, working with ambitious international brands on branding, campaigns and experiences in whatever media suits... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...