Audley Travel has launched a new advertising campaign created by Front, with the aim of attaining cut-through whilst remaining true to the brand.
The main goal of the press campaign is to communicate the travel company’s main offering of ‘specialist and local knowledge’. Front also created a new brand promise as part of the campaign, ‘Travel your way’, building on the theme of creating bespoke travel plans.
Joe Chetcuti, director at Front, said: “Audley Travel is a respected name in the travel sector and this new campaign will – hopefully – help to solidify its position via considered, engaging and relevant executions.”
The campaign will now be running in a select number of quality broadsheet publications, including; The Times, The Telegraph and The Guardian.