Sunday tabloids hit by half million sales decline
Latest figures from the Audit Bureau of Circulation suggest that Britain’s Sunday tabloids have been hit by a collective sales decline of 542,247 copies since the abrupt demise of the News of the World.
The numbers point to 800,000 of News of the World’s former 2.66m readership simply abandoning the Sunday market altogether with the papers red top rivals adding just 1,865,242 copies to their combined tally for june and July 2011..
Since then however sales have declined further with a collective loss of an additional 542,247 sales bringing the total decline in the Sunday’s market to 1,344,433 – almost exactly 50% of the NoW’s former reach.
The Daily Star continues to be the biggest beneficiary of the NoW collapse, registering a 90% increase in sales in the year to December to 640,406 whilst the Sunday Mirror is the single largest beneficiary in terms of sales volume – up 62.5% over the same period to 1,702,008.
By contrast the Mail on Sunday has apparently relinquished any gain it might have had, down 2.19% year on year to 1,909,075.
ABC sales figures in full...
Mail on Sunday
Headline circulation: 1,909,075
Month-on-month change: -3.37%
Year-on-year change: -2.19%
UK and Ireland paid-for circulation: 1,719,677 (90% of total)
Overseas: 90,536
Sunday Mirror
Headline circulation: 1,702,008
Month-on-month change: -3.30%
Year-on-year change: +62.50%
Overseas: 33,148
The People
Headline circulation: 780,266
Month-on-month change: -2.55%
Year-on-year change: +60.33%
Overseas: 17,651
Daily Star Sunday
Headline circulation: 640,406
Month-on-month change: -3.76%
Year-on-year change: +90.11%
Overseas: 9,114
Sunday Express
Headline circulation: 626,832
Month-on-month change: -4.78%
Year-on-year change: +15.04%
Overseas: 21,638
Sunday Times
Headline circulation: 935,442
Month-on-month change: -3.32%
Year-on-year change: -7.21%
Overseas: 41,997
Sunday Telegraph
Headline circulation: 452,858
Month-on-month change: -2.69%
Year-on-year change: -7.64%
Overseas: 8,601
The Observer
Headline circulation: 266,659
Month-on-month change: -0.03%
Year-on-year change: -11.54%
Overseas: 0
Independent on Sunday
Headline circulation: 128,394
Month-on-month change: -3.54%
Year-on-year change: -14.65%
UK and Ireland paid-for circulation: 71,659 (56% of total)
Overseas: 561