13 January 2012 - 12:54pm | posted by | 0 comments

Trinity Mirror hires Rummble Labs to deliver personalised online content

Trinity Mirror hires Rummble Labs to deliver personalised online contentTrinity Mirror hires Rummble Labs to deliver personalised online

Trinity Mirror is to work with London technology start-up company Rummble Labs to deliver personalised online content across the company’s national news and entertainment sites.

Rummble Labs has been tasked with integrating its Recommendation Engine technology across both MirrorOnline, 3am and MirrorFootball with the aim or providing better targeted content, which will see the introduction of core ‘headline’ stories alongside bespoke content.

Trinity Mirror will be able to compile activity data as a result, which it will combine with social data insight from Facebook to provide content and product recommendation.

Chris Ellis, managing director of Trinity Mirror's Digital, Nationals Division, said: “Partnering with digital start-ups like Rummble Labs allows us to deploy and experiment with the latest and most innovative technologies available.

“The Recommendation Engine will provide highly-personalised content for our users and will drive engagement and page views across our news, entertainment and sports sites.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...