Rufus Olins has been appointed as chief executive of the Newspaper Marketing Agency (NMA).
Formerly deputy city editor at the Sunday Times, Olin has also held the role of editor of Management Today and spent a decade at Haymarket Media.
He takes over from Maureen Duffy, who was responsible for launching the NMA in 2003.
Media pundit, Roy Greenslade, writing in The Guardian quotes Paul Hayes, the NMA's chairman, as describing Olins's appointment as "perfect" because he "totally understands newspapers and his passion for quality journalism shines through."
Hayes added: "He's also a talented and well-connected business leader with deep understanding of research, insight and digital opportunities. He will be a compelling ambassador for the power of our medium as a commercial partner in the multi-platform world."
The NMA is funded by newpaper publishers Guardian News & Media, Independent Print, Associated Newspapers, Trinity Mirror, News International and Telegraph Media Group.