13 January 2012 - 1:45pm | posted by | 0 comments

Rigby & Peller appoints Publicasity to PR and social media brief

Rigby & Peller appoints Publicasity to PR and social media briefRigby & Peller appoints Publicasity to PR and social media brief

Lingerie retailer Rigby & Peller has appointed Publicasity to handle its PR and social media following a three way pitch.

Publicasity will deliver a campaign with the aim of renewing perceptions of the brand and appealing to new audiences.

The agency will launch a blogger relations programme, overhaul the brand's existing social media channels, and target fashion and lifestyle press to promote Rigby & Peller.

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest