Rigby & Peller appoints Publicasity to PR and social media brief

Lingerie retailer Rigby & Peller has appointed Publicasity to handle its PR and social media following a three way pitch.

Publicasity will deliver a campaign with the aim of renewing perceptions of the brand and appealing to new audiences.

The agency will launch a blogger relations programme, overhaul the brand's existing social media channels, and target fashion and lifestyle press to promote Rigby & Peller.

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