Rigby & Peller appoints Publicasity to PR and social media brief

Lingerie retailer Rigby & Peller has appointed Publicasity to handle its PR and social media following a three way pitch.

Publicasity will deliver a campaign with the aim of renewing perceptions of the brand and appealing to new audiences.

The agency will launch a blogger relations programme, overhaul the brand's existing social media channels, and target fashion and lifestyle press to promote Rigby & Peller.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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