McDonald’s has revealed that it is extending its global sponsorship of the Olympic Games through to 2020.
McDonald’s is the only branded foodservice retailer to feed the athletes, coaches, media and spectators on site at the Games.
Jacques Rogge, International Olympic Committee president, said: "We are delighted that McDonald’s, our long-time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves.”
The agreement with the Olympic Movement includes sponsorship of the National Olympic Committees and their Olympic teams for the Sochi 2014 Olympic Winter Games, Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and the 2020 Olympic Games, for which the host city has yet to be elected.
Don Thompson, McDonald’s chief operating office, said: “We share the Olympic ideals of teamwork, excellence and being your best. Those ideals are at the heart of what McDonald’s stands for and how we’ve brought the Games to life. Feeding the athletes is a tradition we are extremely proud of, and we look forward to continuing our role in helping to make the Games possible.”