13 January 2012 - 10:11am | posted by | 3 comments

Kit Kat Chunky to launch Facebook competition with Blippar

Kit Kat Chunky to launch Facebook competition with BlipparKit Kat Chunky to launch Facebook competition with Blippar

Nestle is to launch a campaign on Monday asking consumers to vote for their favourite of four new Kit Kat Chunky flavours, with the winning bar to be added to the line-up permanently.

The public will be able to vote for their favourite out of the four flavours – double choc, peanut butter, orange or white choc - on Facebook until 24 February 2012. Consumers will also be able to scan posters for the campaign using the Blippar augmented reality app, which will allow them to vote via their mobiles.

One voter a day will win £100 a part of the campaign.

There will also be use of geofencing as part of the campaign, with consumers who sign up being alerted when they get within a certain distance of a store stocking the KitKats, which will be in shops from Monday 23 January.

Comments

28 Feb 2012 - 17:23
rblea18829's picture

very tasty

0
0
2 Mar 2012 - 08:58
nanal20016's picture

White kitkat you just cant share would be great in the smaller variety as well just give us more more more Catherine from gateshead

0
0
19 Dec 2012 - 09:08
jennieuy9

There's an amazing contest application that you can put on your Facebook page, simple, cheap and easy to use: http://toptabapp.com/?r

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...