13 January 2012 - 12:01pm | posted by | 0 comments

Channel 4 appoints Somethin’ Else to create social media strategy for Skins

Channel 4 appoints Somethin’ Else to create social media strategy for SkinsChannel 4 appoints Somethin’ Else to create social media strategy for

Channel 4 has appointed content design and creation company, Somethin’ Else to create a social media strategy for Skins.

The agency will be working closely with drama producer Company Pictures, building on the strategy it created last year to produce an online narrative with supporting and separate plots that will further develop the characters ahead of the premiere of the sixth series of the drama.

Michelle Feuerlicht, executive producer of digital at Somethin’ Else, said: “We are continuing our great relationship with Company Pictures in bringing series six of Skins to life online. As a content creation company interested in telling stories across platforms, we know how well broadcast and digital can work together to connect with audiences. This project is leading the way in terms of online storytelling, and illustrates the ability of multiplatform entertainment to extend the drama of a TV property while interacting with fans in their social media environments.”

The agency will continue creating character Twitter and Facebook accounts, as well as using other online video and photo platforms where appropriate.

The new direction will see the storytelling spread across multiple digital and social media platforms and will be tied together on the Channel 4 website where users can follow curated content.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...