Ad of the Day: Lucozade - Mo Farah

Somalian-born British athlete Mo Farah won two gold medals at the World Championships last year and is a big hope for the London Olympics so it's pretty shrewd of Lucozade to get him involved with their latest advertising campaign.

Agency: Grey

Creative Team: Dave Monk / Ben Beale / Rory Forrest TV Producer: Natasha Elster Film Prod Co: Pulse Films

Director: Ben Newman

Producer: Neil Andrews

Dir of Photography: Marcel Zyskind

Production Designer: Nathan Parker

Production Manager: Alistair Payne-James Post-Prod House: The Mill VFX Producer / Supervisor: Tom Johnson Editing House: Stitch

Editor: Leo King

Audio House: Grand Central

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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