Japanese department store targets English speaking public with ‘Fuckin' Sale’ signs

Japanese department store Osaka has found a unique way to target the English speaking public, by letting them know there is a ‘Fuckin’ Sale’ going on.

The posters outside the store advertised the 20% off January sale, and caught the attention of many American and British visitors passing by.

The store has not revealed if the poster campaign was a joke, an ingenious plan to attract the public, or if the author was confused by English slang.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff