Pub chain J D Wetherspoon has launched a mobile optimised website, developed by Evolving.
The mobile site allows customers to find their local Wetherspoon on the move through town, postcode or pub name; view the food and drinks menus and create their own menu based on dietary requirements; access offers; and sign up for news and promotions.
Demelza Owen, client services director at Evolving, said: "Wetherspoon is a brilliant business to work with; they know their figures inside out, so it's been an easy fit for our analytics and planning team to work with them closely over the last 12 months. We've been monitoring the use of the website and iPhone/Android apps we took to market in 2010/11, so rather than relying exclusively on industry averages, we've been able to drill deep into J D Wetherspoons' customer behaviour in the online space.
“Augmenting this is the data we're seeing across the portfolio: there's been a significant uplift in mobile device usage in the Leisure & Hospitality space in the last 6 months, and for many clients more than 28% of site traffic is visiting on a mobile device. This is compounded by spikes in mobile traffic when email campaigns are sent, indicative of the level of cross-channel behaviour in the market. The content for the new mobile site has been determined by customer behaviour, with focus on speed of delivery and formatting of information."