Jazz FM has launched a dedicated dating website with software and services provider WhiteLabelDating.com.
Users of Jazz FM Dates will be able to meet fellow music lovers through the site with the help of WhiteLabelDating, with site functions including instant messaging, status updates, member feeds, video dating and dating diaries.
Steve Pammenter, co-founder and director of partnerships at dating service provider WhiteLabelDating.com, said: “Jazz FM are the most recent of many established and reputable radio brands to recognise the potential revenue available by offering their listeners value added services such as dating.
"We’re delighted to be their chosen software and services provider and look forward to great results with Jazz FM Dates.”
Emma Graham, head of business development at Jazz FM, added: “Being able to offer a dating service to Jazz FM’s supporters seems like a natural and logical step for the brand. With WhiteLabelDating.com’s extensive experience operating a range of dating sites for well known radio and media titles, we look forward to working with the team.”