11 January 2012 - 10:06am | posted by | 0 comments

Gola Classics launches 'Born in Britain' ad campaign

Gola Classics promotes British rootsGola Classics promotes British roots

Sports brand Gola Classics has launched a new ad campaign celebrating its British heritage.

Created by Huddersfield agency Sharp, the new ads feature models striking sporting poses at iconic London locations including the London Eye, Tower Bridge, Trafalgar Square and the Houses of Parliament.

The campaign comes with the new tagline 'Born in Britain' and carries the message that Gola's sportswear has been made on these shores since 1905.

Donna Hill, marketing manager for Gola, said: "We are really pleased with the new direction the 2012 ad campaign has taken, we wanted to capitalise on the euphoric wave of patriotism that will sweep the UK in 2012 by reinforcing Gola’s British credentials and vast sporting heritage."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...