News

Gola Classics launches 'Born in Britain' ad campaign

Gola Classics promotes British roots

Sports brand Gola Classics has launched a new ad campaign celebrating its British heritage.

Created by Huddersfield agency Sharp, the new ads feature models striking sporting poses at iconic London locations including the London Eye, Tower Bridge, Trafalgar Square and the Houses of Parliament.

The campaign comes with the new tagline 'Born in Britain' and carries the message that Gola's sportswear has been made on these shores since 1905.

Donna Hill, marketing manager for Gola, said: "We are really pleased with the new direction the 2012 ad campaign has taken, we wanted to capitalise on the euphoric wave of patriotism that will sweep the UK in 2012 by reinforcing Gola’s British credentials and vast sporting heritage."

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Cameron Clarke

Cameron Clarke is The Drum's Deputy Editor, and has covered the marketing industry for the title for a decade. Based in the UK, he is now primarily responsible for commissioning and editing The Drum's opinion coverage. He also writes features about brands with unorthodox approaches to media and marketing, such as Brewdog, Patagonia and De Correspondent.

All by Cameron