A Bristol marketing campaign, carried out as a collaboration by Coconut Chilli Digital, Objective1 and Red Cherry PR and to launch on 18 January, aims to get diners to eat in independent ethnic restaurants.
The ‘Around the World in 80 days’ campaign, which will run until 6 April, aims to raise awareness of the wide range of cuisine types available, with participating restaurants from all over Bristol to run a series of exclusive offers, competitions and events for 80 days.
Navina Bartlett, Coconut Chilli Digital, said: “Many independent restaurants have experienced a severe downturn in trade over the last few months, and unsurprisingly this includes the recent festive period. We wanted to do something positive to encourage Bristolians to dine out and support their favourite restaurants, or perhaps to try a totally new cuisine.”
The campaign aims to help to fill restaurants at what is a traditionally quiet period of the year and encourage the public to take an active role, with customers able to download offers from the campaign website.
Aiub Xec, director at new Bristol-based Indian restaurant Namaskar Lounge, said: “It’s a great opportunity for our restaurant to showcase our fabulous Indian food. I believe the campaign is an innovative way to help give local independent restaurants and higher profile and the recognition they deserve.”