9 January 2012 - 10:28am | posted by | 0 comments

Press and Journal will go compact on a six-day basis from Saturday

Press and Journal   will go compact on a six-day basis from SaturdayPress and Journal will go compact on a six-day basis from Saturday

Aberdeen-based regional morning, the Press and Journal, will switch to becoming a six-days-a-week compact-size publication from this Saturday.

The DC Thomson-owned newspaper, launched as the Aberdeen Journal in 1747, has recently been published in compact-size on Saturdays and Mondays.

In a full-page spread on Saturday, editor Damian Bates informed readers: “Why? Well, it’s driven by you. The overwhelming message from readers is that you want a more convenient and easily manageable version of the best-selling newspaper in the north of Scotland.

“So after years of market research and months of development, focus groups and improvement, we are ready to give you the paper that you tell us you want.”

To mark the farewell to broadsheet, the paper will this week republish some go its “greatest front pages”.

It also reveals it is celebrating the occasion with “the biggest-ever giveaway in the history of the P&J” - a special Love Food compact cookbook folder produced in conjunction with celebrity chef Nick Nairn.

The giveaway offer will feature a special recipes package within the paper for the entire week beginning January 21.

The P&J currently has a circulation of around 71,000 and is the UK’s top-selling regional morning daily newspaper.

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