North West Air Ambulance appoints MC2 for PR
The North West Air Ambulance charity has appointed MC2 to handle its national PR account.
The Manchester agency picked up the business after a staged tender process and competitive pitch.
It will now handle all aspects of the charity's regional and trade PR and manage a 24/7 national press ofice.
The team has previously handled event management for the charity’s Christmas Carol Concert, which took place at Manchester Cathedral in December.
Ben Peck, senior account director in the public sector team at MC2, said: “The North West Air Ambulance is a vital charity which saves hundreds of lives, flying over 1000 missions each year.
"Our role will be to work as part of the North West Air Ambulance team to help drive donations and help more people become aware of the importance of their role in the region."