New look and new supplement for Scotland on Sunday
Scotland on Sunday has undergone a revamp in its first major redesign in six years.
Along with a light-touch, more airy typographical makeover and section colour coding, the major new element is a compact-sized news review and culture supplement - The Week.
Editor Ian Stewart told readers yesterday: “It has been a long time since the paper has changed significantly and these decisions are never made lightly.
“We know the perils of taking away the familiar have to be offset by the benefits of giving something new and fresh.
“We think that with our new section The Week we really are giving you something new and exciting.
“It will be a great new showcase for in-depth-reporting, top-class writing and interesting new platforms as well as comprehensive arts coverage from our old Review section like Books, Films, and Music and 7-day listings.
“Probably the biggest change is that Business has been brought in to the main paper, along with Money and Appointments.
“We’ve also given the package a makeover to modernise it a little, and Sport, Spectrum and AtHome remain a strong as ever.”
Stewart said that, unfortunately, it had been necessary to increase the cover price, but pointed out ...”even at £1.80 - less than our competitor national quality newspapers, and about the same price as a cup of coffee or a half pint of beer – we think it still represents great value for money.”
The 10p cover price increase to £1.80p means that Scotland on Sunday is now 50p dearer than the Sunday Herald.
The cover price of newspapers on sale in Scotland yesterday included: Sunday Times, Sunday Telegraph and The Observer- £2.20p; Scotland on Sunday and Independent on Sunday - £1.80; Scottish Mail on Sunday - £1.50p; Sunday Herald and Sunday Mail - £1.30p; Scottish Sunday Express and Sunday Post - £1.20p; Daily Star on Sunday, Sunday Mirror and Sunday People - £1.