TalkTalk has appointed Mediareach to drive its Global Boost marketing campaign, targeting South Asian communities in the UK.
The main customers of the 500 Global Boost Deal are the UK’s growing South Asian population which consists of over 2.3 million people, including over 1.2 million British Asians.
Jullian Holmes, head of design at TalkTalk, said: “Mediareach has impressed us with their work. They are so creative, flexible and brilliant at turning around things in a limited time. We hope to continue building stronger and deeper relationship with Mediareach.”
Saad Saraf, CEO of Mediareach Advertising, said: “We are very excited to be working with TalkTalk and will continue to offer them unparalleled consumer insights and knowledge on multicultural audiences. Mediareach has already started delivering high-impact, and results-driven campaign for TalkTalk.”