Cadbury Creme Egg is unveiling a set of five adverts to celebrate the company sponsoring the London 2012 Olympic Games, created by Fallon.
The series of ads will show the eggs continuing in their attempts to release their goo, this time in The Goo Games.
The Egg-thletes will compete in Hurdles, Diving, Hammer, Javelin and Velodrome, all trying to release their goo in the best way possible.
Airing in the UK for 13 weeks, the media plan will begin with a 30 second opening ceremony, and continue by including 20 second and 10 second spots.
Jill McCall, brand manager of the Creme Egg 2012 programme, said: “We’re really excited about the launch of the Goo Games as we believe it is a great way for fans to engage with Creme Egg Season and to be a part of the build up to the London 2012 Games. This season is always great fun to be a part of and we hope that consumers will enjoy playing the games and celebrate the London 2012 Olympic and Paralympic Games”.
Fans will also have a chance to take part by joining the Goo Games on the brand’s Facebook page.