This how-to video on CPR for the British Heart Foundation has won the accolade Ad of the Day from the American magazine Adweek.
The magazine says, "At some point in our lives, we've probably all taken some sort of mandatory CPR course. And at a later point, we've probably all forgotten most of what we learned.
" Well, thanks to a new PSA from the British Heart Foundation and Grey London, you can learn a new and idiot-proof way of performing CPR that should be difficult to forget."
The star is Vinnie Jones, "a famously thuggish former British soccer player (and current actor)," says the mag.
Vinnie is joined by two assistants "who look like they might cause you bodily harm if you don't pay attention."
With someone seemingly suffering a heart attack, first call the police, says Vinnie. Then, you get to perform "hands-only CPR" ("no kissin' " , because, as Jones says, "You only kiss your missus on the lips") by pressing your interlocked palms on the person's chest to the Bee Gees' classic "Stayin' Alive" (get it?!),
If you happen to crack one of your patient's ribs, don't worry—at least he might not die!