5 January 2012 - 4:57pm | posted by | 0 comments

Sam Allardyce and Ian Holloway give team talks for Budweiser

Football managers Sam Allardyce and Ian Holloway have been signed up to give rousing team talks in new radio ads for Budweiser.

The beer brand is running the ads as part of its sponsorship of the FA Cup, which continues into its third round this weekend.

The 30 and 60-second spots, created by Anomaly London, feature the managers giving their squads a pep talk which ends with a chant of "Grab some buds!"

Iain Newell, Budweiser’s Western European marketing director, said: “As lead partner of The FA Cup, Budweiser is committed to promoting this iconic tournament like never before.

"What better way to demonstrate this than by recruiting some of the biggest voices in UK football to front this radio campaign. These men perfectly sum up what it means to be part of and lead a team, and the adverts create a real sense of the anticipation of good times.”

The ads will be running during the third, fourth and fifth rounds of the FA Cup.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...