5 January 2012 - 3:54pm | posted by | 0 comments

Nike unveils Make It Count campaign for new year with Wieden + Kennedy London and AKQA

Nike has launched a new campaign urging the public to ‘make it count’ and reveal their personal pledges on Twitter.

Created by Wieden + Kennedy London and AKQA, the campaign features athletes such as Mark Cavendish and Paula Radclliffe.

The posters which have been released as part of the campaign each feature an image of the athlete training, with their pledge written across the image. Each athlete’s Twitter handle and the hashtag #makeitcount are included at the bottom of the poster. The photos were taken by Adam Hinton.

Several videos have also been created for the campaign, with Mo Farah and Rio Ferdinand both featuring.

As well as the public being able to tweet their pledges, shoppers can be photographed at Nike's flagship London stores in Westfield Stratford City and Oxford Street with their handwritten pledges. These photos will then be displayed in store.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...