The Drum 6 Jan 2012: Subscribers can download a PDF of the full issue here
Subscribers: download your copy of the latest issue of The Drum for free here.
In its first issue of 2012, The Drum presents its annual New Year’s Honours list: those marketing services agencies we feel are worthy of a mention for their contribution to the industry in the past 12 months. In this issue of the magazine, take a look at those agencies which have gained a place on the coveted list this year, and why they’ve been chosen. 2012 predictions In this feature The Drum speaks to industry leaders such as Naked Penguin Boy’s Rowan Heasley and marketers from Experian’s digital business units to find out their marketing predictions for 2012 – from mobile and SEO to email marketing and social media. Retail reflections The Drum has joined forces with Carat and retail specialist Synovate Retail Performance for a year-long focus on the retail sector. Here, three of Carat’s digital marketers present their views on what’s in store for retail in 2012. RAR report This report from Diane Young and Steve Antoniewicz takes a look at what the past year meant for the Recommended Agency Register, from both an agency and a client perspective, and provides a glimpse of what to expect from RAR in 2012. MiNetwork review Richard Draycott reviews the Marketing Industry Network (MiNetwork), providing details of 2011’s networking events and activity, as well as a nod to what developments the next year will bring. Events calendar 2012 All the key information and deadlines for The Drum’s various award schemes in 2012 in one place.