Trinity Mirror announces acquisition of Communicator Corporation
Trinity Mirror has today announced the acquisition of the Communicator Corporation, a digital communications company specialising in providing highly-targeted email and mobile communications.
Acquired for a net cash consideration of £8.0 million, this furthers Trinity Mirror's aim to build a network of digital marketing services businesses.
The current client base of Communicator Corporation includes Adidas, All Saints, Co-operative Bank, Mitchells & Butlers, Scottish & Southern Energy and Trinity Mirror Digital Recruitment.
Sly Bailey, CEO Trinity Mirror PLC said: "Increasingly we're seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.
"Personalisation and targeted content are increasingly sought after by marketers in a multi-channel world and Communicator Corp is recognised in the industry for its ability to meet this demand.
"This investment is another demonstration of our strategic intent to drive more diversified revenue streams across multiple media channels and accelerate our growth into a multimedia business."
Chris Wilds, managing director of Communicator Corp, added: "We're delighted to be joining Trinity Mirror as it will position us for a successful future as part of one of the UK's largest multimedia publishers."