Miista social media campaign allows users to reduce shoe price by tweeting

Shoe brand Miista has unveiled a social media campaign, created by RAAK, which allows users to give a discount to all consumers by tweeting about it.

Through the ‘cheaper with a tweet’ campaign, every time someone tweets through the shop page about a specific style from 3 to 13 January, the price will automatically decrease for everybody.

The campaign has been designed so the higher a Klout score a person has, the more the pair of shoes will be reduced by.

According to the website, an active and average Twitter user has a Klout score of about 20, so their tweet could cause the price of the shoe to automatically drop by 1.5%. If enough tweets are sent, or people with high Klout scores participate, shoes could be sold for just the £1 postage fee.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff