4 January 2012 - 11:58am | posted by | 2 comments

Miista social media campaign allows users to reduce shoe price by tweeting

Miista social media campaign allows users to reduce shoe price by tweetingMiista social media campaign allows users to reduce shoe price by

Shoe brand Miista has unveiled a social media campaign, created by RAAK, which allows users to give a discount to all consumers by tweeting about it.

Through the ‘cheaper with a tweet’ campaign, every time someone tweets through the shop page about a specific style from 3 to 13 January, the price will automatically decrease for everybody.

The campaign has been designed so the higher a Klout score a person has, the more the pair of shoes will be reduced by.

According to the website, an active and average Twitter user has a Klout score of about 20, so their tweet could cause the price of the shoe to automatically drop by 1.5%. If enough tweets are sent, or people with high Klout scores participate, shoes could be sold for just the £1 postage fee.

Don't miss out... Get your Digital news by email


29 Jun 2012 - 12:41
marel11670's picture

The projects by the RAAK guys are consistently brilliant! I've been following them for a while. Here: wewillraakyou.com

29 Jun 2012 - 12:43
marel11670's picture

WOW! The guys at RAAK are consistently creating amazing campaigns. Well done!


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

Challenge. Women Make Waves is a new online blog network...

Swoon Editions

The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

We spoke to Sue Higgins Finance Director at creative agency...