4 January 2012 - 11:58am | posted by | 2 comments

Miista social media campaign allows users to reduce shoe price by tweeting

Miista social media campaign allows users to reduce shoe price by tweetingMiista social media campaign allows users to reduce shoe price by

Shoe brand Miista has unveiled a social media campaign, created by RAAK, which allows users to give a discount to all consumers by tweeting about it.

Through the ‘cheaper with a tweet’ campaign, every time someone tweets through the shop page about a specific style from 3 to 13 January, the price will automatically decrease for everybody.

The campaign has been designed so the higher a Klout score a person has, the more the pair of shoes will be reduced by.

According to the website, an active and average Twitter user has a Klout score of about 20, so their tweet could cause the price of the shoe to automatically drop by 1.5%. If enough tweets are sent, or people with high Klout scores participate, shoes could be sold for just the £1 postage fee.

Comments

29 Jun 2012 - 12:41
marel11670's picture

The projects by the RAAK guys are consistently brilliant! I've been following them for a while. Here: wewillraakyou.com

0
0
29 Jun 2012 - 12:43
marel11670's picture

WOW! The guys at RAAK are consistently creating amazing campaigns. Well done!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...