4 January 2012 - 1:11pm | posted by | 0 comments

ASICS launches new brand campaign

Sports brand ASICS has launched a new international TV, print and digital campaign showing the lengths athletes go to for victory.

The 'Made of Sport' campaign by 180 Amsterdam shows the challenges and demands facing elite and amateur athletes in a range of sports.

The campaign includes a selection of TV spots and double and single page print adverts. TV ads will be broadcast in Europe, Asia and Oceania and there will also be short films on the ASICS website.

Michael Price, European marketing director at ASICS, said: "We have decided to create a campaign that strips sport back to its true authentic meaning and taps into its real values; teamwork, sacrifice, sportsmanship and dedication.

"We feel our audience will relate much more to seeing the behind the scenes of elite sport and everyday athletes than they will to watching high-profile ‘celebrity’ athletes pose and posture."

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...