4 January 2012 - 1:11pm | posted by | 0 comments

ASICS launches new brand campaign

Sports brand ASICS has launched a new international TV, print and digital campaign showing the lengths athletes go to for victory.

The 'Made of Sport' campaign by 180 Amsterdam shows the challenges and demands facing elite and amateur athletes in a range of sports.

The campaign includes a selection of TV spots and double and single page print adverts. TV ads will be broadcast in Europe, Asia and Oceania and there will also be short films on the ASICS website.

Michael Price, European marketing director at ASICS, said: "We have decided to create a campaign that strips sport back to its true authentic meaning and taps into its real values; teamwork, sacrifice, sportsmanship and dedication.

"We feel our audience will relate much more to seeing the behind the scenes of elite sport and everyday athletes than they will to watching high-profile ‘celebrity’ athletes pose and posture."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...