Packets of cigarettes bearing the visage of England football captain John Terry have sparked an international investigation after they were found to have been used without permission.
Terry’s blurred out mug was featured prominently on the front of packs above a “smoking kills” warning, part of a local anti smoking drive.
However a spokesperson for Elite Manaqgement, which represents Terry, said: “I t's been brought to our attention that an image of our client has been used on some cigarette packaging without our consent or knowledge. We've now instructed our legal team to investigate this matter."
KS Dhatwalia, additional secretary of the Directorate of Visual Publicity, was quoted by the Indian Express as saying: "We sent the creative to the health ministry and they then cleared it and circulated it.
"But how Terry's picture got to be used is not clear."