29 December 2011 - 4:28pm | posted by | 0 comments

B&Q ramps up winter marketing with £1.75m digital campaign

B&Q ramps up winter marketing with £1.75m digital campaignB&Q ramps up winter marketing with £1.75m digital campaign

B&Q has this week unveiled a £1.75m digital campaign as part of its £5.5m winter sale marketing.

The online marketing, which began on Tuesday, builds on the print and TV ads which launched on 15 December.

The campaign, set to Dean Martin’s Memories Are Made of This, promotes the family memories associated with a home’s kitchen and bathroom.

Katherine Patterson, B&Q marketing director, said: “Customers increasingly shop around on line to make sure they’ve got the best deal so we’re responding to this by reassuring the nation online, in print and on TV that B&Q will not be beaten on price.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...