This article provides an insight into how Liz Scarff, social media consultant for Save the Children UK, developed the campaign. Three women who are all mothers and bloggers were selected to accompany a delivery of vaccine to Mozambique. Social media was used to chart their journey to highlight the difficulties faced by Save the Children health workers.
Sadie Olivia Wandrum @coupmedia_sadie
New poster for the office! Thanks @TheDrum! Smashing issue by the way - no pun intended #smashingmartian