This article provides an insight into how Liz Scarff, social media consultant for Save the Children UK, developed the campaign. Three women who are all mothers and bloggers were selected to accompany a delivery of vaccine to Mozambique. Social media was used to chart their journey to highlight the difficulties faced by Save the Children health workers.
Debbie Harvey @Debbie_FPCG
You know you've got it bad when you are away on holiday but you can't help wondering if todays edition of @TheDrum has landed!