28 December 2011 - 6:03pm | posted by | 0 comments

How Save the Children used social media to campaign for more vaccines

This case study outlines how Save the Children UK used social media to mobilise and grow the charity’s online community to effectively campaign for global funding for vaccines.

How Save the Children used social media to campaign for more vaccinesHow Save the Children used social media to campaign for more vaccines

This article provides an insight into how Liz Scarff, social media consultant for Save the Children UK, developed the campaign. Three women who are all mothers and bloggers were selected to accompany a delivery of vaccine to Mozambique. Social media was used to chart their journey to highlight the difficulties faced by Save the Children health workers.

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