This article provides an insight into how Liz Scarff, social media consultant for Save the Children UK, developed the campaign. Three women who are all mothers and bloggers were selected to accompany a delivery of vaccine to Mozambique. Social media was used to chart their journey to highlight the difficulties faced by Save the Children health workers.
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When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum