News
Marketing can change the world

Experian FootFall figures for Boxing Day show an increase of 21.5% in shopper numbers from last year

Preliminary figures from the Experian FootFall UK National Index for Boxing Day show an increase in shopper numbers of 21.5% compared to Boxing Day in 2010.

This increase was expected, as this year's full day of trading compares to last year's Boxing Day, which fell on a Sunday, with restricted hours.

Despite the use of online channels to make purchases earlier than Boxing Day, with many retailers offering discounts of up to 70% off, shoppers are still enthusiastic to queue outside stores and shopping centres in the early hours of Boxing Day to pick up a bargain in store.

The week before Christmas showed an increase of 2%, boosted by Friday 23 December, which recorded a 16.4% increase on the same Friday last year.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff