CSL Sofas release TV advert to promote augmented reality app

A TV advertising campaign has been released by CSL Sofas to promote its Winter sale, and its newly created augmented reality app.

The advert promotes the 'In Your Room' app which was released last week and allows users to browse through 12,000 items from the CSL catalogue and save, print and share ones they like.

The free app was created by Apposing.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff