21 December 2011 - 9:11am | posted by | 0 comments

Sony’s PlayStation Vita falters at launch

Sony’s PlayStation Vita falters at launchSony’s PlayStation Vita falters at launch

Sony has suffered a ropey launch of its much vaunted PlayStation Vita handheld games console – despite shifting around 321,000 units at its Japanese debut.

This was some 50,000 fewer than Nintendo’s 3DS console managed to shift on its launch with Sony also facing criticism from some users over software glitches which caused devices to crash and touchscreens to become unresponsive.

This forced Sony to issue a public apology via its Japanese website alongside a swift software upgrade.

Both the 3DS and Vita face an increasingly competitive market in which they face increasing challenges from smartphones and tablets, but analysts believe Vita’s feature laden offering could give the device long term appeal amongst consumers.

The PlayStation Vita will be released in Europe on February 22.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...