New version of VisitScotland’s Surprise Yourself campaign to launch next month

VisitScotland has revealed that a new version of its ‘Surprise Yourself’ TV advert, created by The Leith Agency, will begin airing in January.

The updated advert will include additional scenes from regions of Scotland not previously included, with a Year of Creative Scotland focus.

Malcolm Roughead, VisitScotland chief executive, said: “Early evidence shows that it’s VisitScotland’s most successful domestic campaign ever, generating £90m in its first phase up to August.”