21 December 2011 - 11:28am | posted by | 2 comments

The Drum's Most Memorable TV ads of 2011

The Drum looks back at a year of notable television adverts, the good the bad and the ugly.

Creative Review: 

IRN-BRU

A brilliant use of animation allied with some funny visual gags and a great accompanying summer anthem - the best IRN-BRU ad since snowman.

John Lewis

Harvey Nichols

A Christmas retail advert that is the antithesis of John Lewis’s saccharin-sweet Christmas campaign. Brilliant!

Aldi

This one certainly raises a smile or two in the office when we first saw it, and the campaign seems to held up as it repeated the format again and again for the rest of the year.

Haribo

A popular choice for many as their worst advert of the year is would seem - and social media comments were particularly vile about the campaign when it was released. If you haven't seen it however, judge for yourself.

Venky’s

This one was chosen by The Drum's senior reporter Cameron Clarke - a die-hard Blackburn fan, as way of explanation.
Venky’s, the poultry company that owns Blackburn Rovers, served up the advertising turkey of the year with this ad showing the likes of Jason Roberts, David Dunn and Morten Gamst Pedersen wolfing down plates of chicken in the Ewood Park dressing room

MTV Brazil

This ran in May, featuring hundreds of ballons which are being popped by a camera moving forwards, while telling an animated story through the illustrations drawn on each balloon.
The ad features 10 balloons being bust each second, and apparently took 24 hours in total to capture.

Vauxhall’s Supporting a Nation ad

The largest ad to be produced by a regional agency in some time, and McCann’s Birmingham did themselves proud, with an ad that definitely brought home English pride, something the football team has failed to do in some time.

Audi A6 Avant

Some fantastic CGI on display in this campaign that genuinely creates some stunning imagery that made this a real please to watch.

Muller

The Marmite of adverts in 2011, some loved the use of differing cartoon characters such as Yogi Bear and the Mr Men, while others were left cold and confused. Maybe it wasn’t meant to be taken too seriously, but clearly some viewers did.

Nandos

What in God’s name were they thinking????

Call of Duty Modern Warefare 3

Chrome, Dear Sophie

Comments

21 Dec 2011 - 17:46
adam

Mordern wafare 3, now thats how to make an advert.

0
0
22 Dec 2011 - 11:49
@precedentcomms's picture

Love the Harvey Nichols and Aldi ads... great work.

0
0

Please sign in or register to comment on this article.