20 December 2011 - 12:36pm | posted by | 0 comments

Spanish McDonald’s TV advert produced by th1ng

Spanish McDonald’s TV advert produced by th1ngSpanish McDonald’s TV advert produced by th1ng
Spanish McDonald’s TV advert produced by th1ng

A TV advert to celebrate McDonald’s 30th anniversary in Spain has been created by th1ng.

Commissioned by TBWA Madrid, the 20 second ‘Cake’ advert is a 3D simulation of the board game Monopoly animated into a party theme.

The animation begins with Mr Monopoly on top of a giant birthday cake, showing off all the prizes that can be won. The prizes, which range from electronic goods to travel perks, fall backwards, line up or drop on parachutes - all roller-coasting through colourful confetti and fireworks.

It ends with Mr Monopoly presenting a “spend me” credit card before the anniversary strapline and a McDonald’s logo appear.

Th1ng’s Andy Powell, who directed the ad, said: “We needed to create a short animated spot with a lot of impact and a celebratory theme. To do this we animated graphics styling its texture with various 3D elements to bring the advert to life together in a dynamic tempo and a suitable voiceover.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...