A TV advert to celebrate McDonald’s 30th anniversary in Spain has been created by th1ng.
Commissioned by TBWA Madrid, the 20 second ‘Cake’ advert is a 3D simulation of the board game Monopoly animated into a party theme.
The animation begins with Mr Monopoly on top of a giant birthday cake, showing off all the prizes that can be won. The prizes, which range from electronic goods to travel perks, fall backwards, line up or drop on parachutes - all roller-coasting through colourful confetti and fireworks.
It ends with Mr Monopoly presenting a “spend me” credit card before the anniversary strapline and a McDonald’s logo appear.
Th1ng’s Andy Powell, who directed the ad, said: “We needed to create a short animated spot with a lot of impact and a celebratory theme. To do this we animated graphics styling its texture with various 3D elements to bring the advert to life together in a dynamic tempo and a suitable voiceover.”