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Nestlé clarifies decision over Nescafe Hungary 3in1 Effekt competition disqualification

Having faced the ire of social media users following its disqualification of a disabled 11-year-old from a competition, Nescafe Hungary has attempted to clarify its decision, but has admitted that no rules were broken.

The entry for the competition, which asked people to send an idea for a project, was created by someone who wanted to use the prize money to help his 11 year old disabled brother.

Entries needed at least 20 ‘likes’ on Facebook to be considered, before being put to a team of judges.

The entrant had posted on his 9gag page, asking for 3,000 likes. He received over 46,000, but then posted again saying that he has been banned from the competition.

Nescafe posted a message on its Facebook page when confronted, but has now issued another statement online.

The statement read: “Many of you have asked for clarity about the voting and judging process for the Nescafé 3in1 Effect and specifically asked why János Szolnoki didn’t win it. We have looked into this carefully and can confirm that the rules of the competition were followed fairly and we have been in direct contact with János and have been able to reassure him that no guidelines were broken.

“For those who want to understand a little more about what happened, here is the detail. We at Nescafé created this competition with the aim of financially supporting project ideas and were delighted to receive 637 applications. All entries were considered by a judging panel and a shortlist of 30 project ideas were selected – these included an ambulance for children and a shelter programme for homeless people. The judging was based on a broad range of criteria, not based on the number of ’likes’ received (a minimum of only 20 likes was required). No personal circumstances had any bearing on the judges’ final decision. We are looking forward to the rest of the competition and helping the winning entry achieve its goal with a donation of 5 million HUF.”

Featured by The Drum