20 December 2011 - 8:06am | posted by | 2 comments

Nestlé clarifies decision over Nescafe Hungary 3in1 Effekt competition disqualification

Nestlé clarifies decision over Nescafe Hungary 3in1 Effekt competition disqualificationNestlé clarifies decision over Nescafe Hungary 3in1 Effekt competition

Having faced the ire of social media users following its disqualification of a disabled 11-year-old from a competition, Nescafe Hungary has attempted to clarify its decision, but has admitted that no rules were broken.

The entry for the competition, which asked people to send an idea for a project, was created by someone who wanted to use the prize money to help his 11 year old disabled brother.

Entries needed at least 20 ‘likes’ on Facebook to be considered, before being put to a team of judges.

The entrant had posted on his 9gag page, asking for 3,000 likes. He received over 46,000, but then posted again saying that he has been banned from the competition.

Nescafe posted a message on its Facebook page when confronted, but has now issued another statement online.

The statement read: “Many of you have asked for clarity about the voting and judging process for the Nescafé 3in1 Effect and specifically asked why János Szolnoki didn’t win it. We have looked into this carefully and can confirm that the rules of the competition were followed fairly and we have been in direct contact with János and have been able to reassure him that no guidelines were broken.

“For those who want to understand a little more about what happened, here is the detail. We at Nescafé created this competition with the aim of financially supporting project ideas and were delighted to receive 637 applications. All entries were considered by a judging panel and a shortlist of 30 project ideas were selected – these included an ambulance for children and a shelter programme for homeless people. The judging was based on a broad range of criteria, not based on the number of ’likes’ received (a minimum of only 20 likes was required). No personal circumstances had any bearing on the judges’ final decision. We are looking forward to the rest of the competition and helping the winning entry achieve its goal with a donation of 5 million HUF.”


20 Dec 2011 - 19:23
Cynthia's picture

We would like to provide an update on the Nescafé 3in1 Effect competition. Our goal with the Nescafé 3in1 promotion was to support the implementation of creative and positive projects in Hungary. We at Nescafé received more than 600 competition entries with lots of great ideas, ranging from an ambulance for children to a shelter programme for homeless people. Although qualification onto the shortlist was in line with the official promotional guidelines, we recognize that János Szolnoki achieved a fantastic level of online support for the good cause of helping handicapped children. At Nestlé we are committed to addressing social problems and have decided to offer 1 million HUF to the Pető Institute, a longstanding partner of ours who offer care and support for disabled children. They have offered to provide special treatment for János’ brother Milán. We encourage anyone who feels passionate about this important issue to also make a donation to the Pető Institute, so further handicapped children can receive expert support and care through the bank account Nr. 10300002-20384669-00003285 (please indicate "donation” in the subject). Work with us and János to support this good cause!

9 Jan 2013 - 07:05

@Cynthia The public has spoken, company has too many mouth and other commitment to please, it seems like it's just business as usual. Well, that's just the way how it works. The guy with the money does all the choice that is going for them in long term. Humanity and compassionate don't exist. Doing charity will be just for Video and Publicity stunt sake :) Just my 2 cents


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