20 December 2011 - 3:29pm | posted by

Facebook introduces messaging feature for brands to privately interact with consumers

Facebook has introduced a new messaging feature allowing brands to interact privately with consumers. The main benefit of the move for brands, or agencies handling brands social media, is likely to be for complaint-handling and other aspects of CRM. Thus far Twitter has been companies preferred complaint-handling channel – Facebook’s move may change this. Companies are not able to initiate private conversations with users; they can only respond to a direct message or to a user’s public post on their page. Some experts are warning the new functionality may lead to fewer public comments on brand pages, leading to decreased visibility and slower growth overall.

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