20 December 2011 - 3:29pm | posted by | 0 comments

Facebook introduces messaging feature for brands to privately interact with consumers

Facebook introduces messaging feature for brands to privately interact with consumersFacebook introduces messaging feature for brands to privately interact

Facebook has introduced a new messaging feature allowing brands to interact privately with consumers.

The main benefit of the move for brands, or agencies handling brands social media, is likely to be for complaint-handling and other aspects of CRM. Thus far Twitter has been companies preferred complaint-handling channel – Facebook’s move may change this.

Companies are not able to initiate private conversations with users; they can only respond to a direct message or to a user’s public post on their page.

Some experts are warning the new functionality may lead to fewer public comments on brand pages, leading to decreased visibility and slower growth overall.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...

University of Aberdeen - Graduate Business School brochure

25/11/2014
Background:  999 Design has enjoyed a long working...

We delivered a 265% increase in ROI year-on-year for Pandora UK.

25/11/2014
Pandora designs, manufactures and markets, hand-finished,...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...