20 December 2011 - 3:29pm | posted by | 0 comments

Facebook introduces messaging feature for brands to privately interact with consumers

Facebook introduces messaging feature for brands to privately interact with consumersFacebook introduces messaging feature for brands to privately interact

Facebook has introduced a new messaging feature allowing brands to interact privately with consumers.

The main benefit of the move for brands, or agencies handling brands social media, is likely to be for complaint-handling and other aspects of CRM. Thus far Twitter has been companies preferred complaint-handling channel – Facebook’s move may change this.

Companies are not able to initiate private conversations with users; they can only respond to a direct message or to a user’s public post on their page.

Some experts are warning the new functionality may lead to fewer public comments on brand pages, leading to decreased visibility and slower growth overall.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...

Cuckoo Design - HeadSpace

14/11/2014
If you want to work through your brand challenges and turn...