Video search engine blinkx has agreed a partnership with health network Everwell TV which will mean the creating of health related videos for Everwell to broadcast.
As well as creating relevant content, blinkc also plans to place contextually relevant advertising against the videos, with the two companies sharing the resulting revenue.
"We're seeing an ever- growing demand for health and wellness content on the Web, so we're delighted to partner with Everwell and offer its extensive, entertaining health-focused video content to help better inform our health conscious audiences," said Julia Blystone, CMO of blinkx.
"At its core, MediVista Media is a premium health content production house, and so we are always looking at unique opportunities to engage audiences outside of our owned and operated network" said Matt Herren, vice president of business development, MediVista Media. "The blinkx partnership should prove valuable in the continued expansion of our digital footprint-capturing additional revenue, and delivering quality health programs to viewers across the globe."