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Content partnership agreed between blinkx and Everwell TV

Video search engine blinkx has agreed a partnership with health network Everwell TV which will mean the creating of health related videos for Everwell to broadcast.

As well as creating relevant content, blinkc also plans to place contextually relevant advertising against the videos, with the two companies sharing the resulting revenue.

"We're seeing an ever- growing demand for health and wellness content on the Web, so we're delighted to partner with Everwell and offer its extensive, entertaining health-focused video content to help better inform our health conscious audiences," said Julia Blystone, CMO of blinkx.

"At its core, MediVista Media is a premium health content production house, and so we are always looking at unique opportunities to engage audiences outside of our owned and operated network" said Matt Herren, vice president of business development, MediVista Media. "The blinkx partnership should prove valuable in the continued expansion of our digital footprint-capturing additional revenue, and delivering quality health programs to viewers across the globe."

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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