Nescafe Hungary’s Facebook page has been filled with complaints following a competition entry, which received over 40 thousand ‘likes’ on Facebook being banned.
The entry for the competition, which asked people to send an idea for a project, was created by someone who wanted to use the prize money to help his 11 year old disabled brother.
Entries needed at least 20 ‘likes’ on Facebook to be considered, before being put to a team of judges.
The entrant had posted 9gag, a humour based publishing community, asking for 3,000 likes. He received over 46,000, but then posted saying that he has been banned from the competition.
Readers began posting about the disqualification, before turning to Facebook and Twitter to further highlight their feelings.
Nescafe posted on its Facebook page: “Dear All,
“Regarding the rules: in the first round of the game you had to upload your project and satisfy the minimum requirements - meaning collecting 20 likes in order to be short listed. (So in the first round, not the high number of likes was the basis of the decision!) Then the jury subjectively assessed them and chose 30 to go to the second round. In the second round there will be five winner...s, out of them three will be chosen by the jury and two of them are those who collected the most likes. Refers to the rules of the game, not the ones who collected the most likes get the chance to be shortlisted. Those who were not selected to the shortlist are not banned, but only 30 them were selected for the second round (at the basis of the decision was not the high number of the likes, but a subjective assessment of the jury.).”
One of the 1,464 comments in response to this was: “Come on Nescafe, you really did mishandled this. Maybe you didn't expect that an entry would gather an army of 47k votes. When you realized it, perhaps you thought that that entry wasn't as good as some others, so you decided not to select it as a finalist. By your rules, that's totally fine, since the 30 finalists are chosen subjectively by your jury.
“BUT, why did you have to delete his entry as if it never happened? That's just insulting. That dude brought you 47k potential/existing customers. This guy brought visibility to your company to Forty-seven-effing-thousand people. The least you could've done is thank him even though his entry wasn't selected, or even give him a consolation price for his hard work gathering all these people. Everyone would've been happy, and you would have maintained your image.”