19 December 2011 - 12:59pm | posted by | 0 comments

Delineo creates ‘Be Santa’ Christmas charity campaign

Delineo creates ‘Be Santa’ Christmas charity campaignDelineo creates ‘Be Santa’ Christmas charity campaign
Delineo creates ‘Be Santa’ Christmas charity campaign
Delineo creates ‘Be Santa’ Christmas charity campaign

Delineo is looking for members of the public to ‘Be Santa’ and help the agency donate £1000 to various charities this Christmas.

The agency decided to create a charity themed integrated campaign instead of sending out Christmas cards, and is searching for a handful of Santas to help decide which five charities should receive money.

Today, day one, the Santas are asked to choose a day centre for the homeless, which will receive 200 hot dinners. On day two, the Santas will help choose a centre that provides invaluable support to the elderly, which will be given £200 worth of hats and gloves, while on day three a hospice looking after terminally ill people will be given money to feed 40 patients for the day. On day four, a relief for families living in poverty will receive toys for the children.

On Friday, Delineo will hold a public vote between five charities for where the final £200 will go: Help for Heroes, MENCAP, Bluecross Animal Sanctuary, Make a Wish Foundation or Rethink.

The campaign has been promoted as a job advertisement, as well as a direct mail Santa handbook being sent out to 250 people. An eShot will also be sent to the target audience every day this week.

The web-based campaign is being supported through Twitter, as well as featuring charity videos to help provide inspiration for the Santas.

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