16 December 2011 - 9:31am | posted by | 0 comments

How PR strategy built awareness for Royal Wedding ‘Sleepover’

This case study outlines how a PR strategy delivered by LDR London built awareness and created excitement around Clapham Common’s Camp Royale campsite opening over the Royal Wedding weekend.

In this article, find out how the PR strategy was devised and implemented to meet the client’s objectives. The case study includes the following insights:

  • How cross brand partnerships were secured to build credibility for the event experience
  • How the strategy resulted in Twitter trending and extensive media coverage, including 20 interviews with leading national and international broadcasters
To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Australasia news by email

Directory Latest