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Ad of the Day: Water Water Everywhere - Bottle

Water Water Everywhere - Bottle

This excellent campaigning film reminds us of the real cost of bottled water. The trick used is incredibly simple but it's immensely effective and it's a superb way of drawing attention to a cause that fires the passion of copywriter Ben Kay who is responsible for this campaign.

Creative Team: Ben Kay

TV Producer: George Floyd

Film Prod Co: Little Fish Films

Director: Gus Filgate

Producer: Sophie Cowling

Post-Prod House: Big Buoy

Editing House: Loaded Dice

Editor: Matthew Felstead

Audio House: 750MPH

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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