WPP's VML takes majority share in Quais Consulting

WPP owned VML has taken a majority stake in Singapore based digital marketing agency Quais Consulting.

VML’s majority share acquisition of Qais Consulting will see it operate as part of Y&R Asia.

Qais Consulting was founded in 2005, with presences in Singapore, Mumbai and India offering digital and marketing services, as well as user experience, technology development, research, analytics, mobile and channel management, as well as social media, search marketing, online advertising and media management.

The company currently employs 31 people and works with clients such as Singapore Ministry of Defence, Hilton Hotels, Sony Electronics, Standard Chartered Bank and Tata Motors.

Its revenues for the year ended 31 December 2010 were S$4 million alongside gross assets of S$1.6 million.

This is the third majority stakeholding that WPP has taken in Asian based companies this week, having also invested in XPR and Mind Resource.

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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